Flo Hard Seltzer Branding
Logo, Brand Guidelines, Packaging, Social media, Website Design
The Brief
Create a distinctive name and branding for a new hard seltzer product that stands out in a competitive market.
Requirements: logo, brand guidelines, packaging, website, social media templates.
The Approach
The name Flo was chosen to reflect movement, energy, and effortless enjoyment. Dropping the 'w' subtly nods to the low-calorie nature of hard seltzer—light and refreshing.
The hand-drawn logo is based on the infinity symbol, representing continuous flow and limitless possibilities. This organic design reinforces the product’s easy-drinking nature.
Electric teal was chosen as the brand colour—bold and energetic, yet calming when used as a tint. Ink droplets in water symbolise flavours infusing into the seltzer, offering a subtle, stylish alternative to traditional fruit imagery. This effect runs across packaging, social media, and motion content for a cohesive look.
The website UX is simple and seamless, with clear navigation and clean product pages, ensuring an effortless customer experience.
The Outcome
The result is a strong, recognisable brand with a unique identity that works seamlessly across packaging, marketing, and digital platforms. The name Flo also provides endless creative opportunities for future campaigns, reinforcing the brand’s fun, free-flowing personality.
