Women's Super League
Marketing Materials
The Brief
The Women’s Super League required a suite of marketing materials to support its season, both online and on match days. The project covered a wide range of deliverables, including:
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Social media graphics, videos, and GIFs
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Printed match-day materials and grand final collateral
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Press conference video interviews and promotional content
The aim was to ensure the women’s league had a strong, professional presence that matched the standards of the men’s Super League.
The Approach
Working within the established style of the men’s Super League, I created cohesive marketing materials across both digital and print.
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Match-day materials: Designed everything from changing room signage and spectator directional signage to barrier jackets and scrim, ensuring a professional and branded experience at venues.
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Social media assets: Produced graphics for fixtures, half-time and full-time updates, as well as animated “try” GIFs to drive fan engagement during games.
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Grand Final campaign: Developed lead-up social media content, including a head-to-head video interview to build excitement and anticipation for the final.
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Fast turnaround: Much of the work required same-day design and publishing, responding quickly to live match developments and press coverage. This meant producing graphics and videos at speed without sacrificing quality.
The Outcome
The result was a comprehensive package of marketing materials that elevated the profile of the Women’s Super League. From stadium branding to fast-paced social media updates, the league was able to deliver a professional, engaging, and cohesive presence across all platforms.
