Wild's Barbershop Branding
Logo, Marketing Materials, Website
The Brief
Wilds Barbershop was a new barbershop opening, named after the owner’s father. The vision was to create a Northern working men’s club vibe, drawing inspiration from Stones Bitter—the drink the owner’s dad used to enjoy. Additionally, the shop’s location, a former tool manufacturing company where the owner’s mother worked, was another key influence..
The Approach
The brand identity was heavily influenced by the signature orange and black colors associated with Stones Bitter. The logo design took inspiration from the labels used at Staniforth Tools, paying homage to the building’s original purpose. Signage was designed to maximize visibility without appearing cluttered. A social media presence was established, with Canva templates provided for easy content management. Flyers and posters were distributed before the opening, offering discounts to those who brought in a flyer. A website was developed to encourage bookings and showcase services, incorporating SEO strategies for visibility.
The Outcome
The final result was a cohesive brand identity that honoured the owner’s heritage while ensuring a modern and engaging customer experience. The barbershop successfully attracted clients through physical and digital marketing, and the client was pleased with the ease of maintaining their online presence.
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