Manor Farm Park & Woodlands Animal Encounters
Character illustration, Flyer & Poster design
The Brief
Manor Farm Park & Woodlands is a family-friendly farm where parents bring their children to see and learn about animals, play on the playground, or explore the indoor play area. The farm introduced an 'Animal Encounters' experience, allowing children to meet, hold, and feed their favourite animals under supervision.
The Approach
Four illustrated characters—a falcon, a reptile, a tortoise, and a rabbit—were created to align with the farm's updated brand identity. The characters were designed to appeal to children while maintaining credibility for parents. Flyers, posters, and signage followed the farm’s colour scheme, featuring bright, inviting colours and playful shapes to enhance engagement.
The Outcome
The project resulted in a cohesive set of illustrated characters that strengthened the brand identity for Animal Encounters. The marketing materials successfully captured the attention of children while building trust with parents, ultimately increasing awareness and participation in the experience.
