COUCH Health social media
Social media, illustration, video
The Brief
COUCH Health wanted their social media presence to reflect the fun, creative culture of their team, helping attract like-minded clients and potential employees. Content also needed to support themed days and campaigns to increase engagement while remaining appropriate for the health sector.
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The Approach
I planned and created themed social content across Instagram and LinkedIn, including a full Instagram takeover for Back to the Future Day. This included edited scenes featuring Dave the dog, animated stickers, a custom filter, and a team-focused video using childhood photos to humanise the brand. Seasonal content such as Halloween illustrations, charity event graphics, and animated LinkedIn posts were also created to make more serious topics feel engaging and approachable.
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The Outcome
Highly engaged social content that brought personality and creativity to COUCH Health’s channels, helping showcase a brand that balances professionalism with approachability and fun.
